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Social media - what's the right choice for business
Social media, do you love it or do you hate it? What is the right choice for your business? Can you ignore it? By the latest calculations you have 200 platforms vying for a bit of you, so what is going...
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The virtuous circle - making social media work for you
A couple of days wrestling with the Facebook interface leaves you a bit jaundiced, except to comment that the uniformity of the site makes it appealing to the users, but hard for designers to create...
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Words v Images
We have been researching Pinterest on behalf of a client, trying to work out if it would provide a good platform for their products as an alternative to the usual way of doing things on the web. The...
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Targeting your customer
Checking out a Facebook business page, the other day, I was struck by the randomness of the adverts on the right hand side of the page, the place where everyone is paying to attract my attention. Two...
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Facebook - We are the Commodity
It's Facebook's birthday. It makes its shareholders a lot of money and 3/4 million people do something there every day. So what does this mean for a business looking for a market? It's true that if you...
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